Conversion rate at each step over time
Step-to-step pass-through rates. A drop reveals which transition is leaking.
Session → Search results
1.6%
Search results → Product page
2571.8%
Product page → Cart
21.1%
Cart → Checkout
8.5%
Checkout → Order
38.9%
How to read this
Conversion rate mode plots each adjacent step transition over time. A dropping line at one transition means that pinch point is leaking more users than it used to, while neighbouring transitions stay flat.
Volume mode plots the raw session count at each step over time. Useful when a campaign or season changes traffic volume at the top of the funnel — the rate view might look stable while the underlying audience has shifted.