Homepage hero: v7 statement against v8 carousel
Running since 5 Oct 2026 · data to 11 Nov 2026 (38 days) · refreshed 12 Nov 04:02 UTC · radio-controlled.co.uk
Hypothesis. An image carousel of the featured models at the top of the homepage sends more visitors into product pages than the statement hero and mosaic, without losing orders.
Product views
v7: statement hero
29.0%
1,285 sessions
v8: image carousel
26.4%
1,255 sessions
-9.1%Variant behind, significant (p < 0.05)p = 0.005
Add to cart
v7: statement hero
4.7%
207 sessions
v8: image carousel
4.0%
188 sessions
-15.4%No significant difference yetp = 0.088
Orders
v7: statement hero
0.9%
39 sessions
v8: image carousel
1.0%
47 sessions
+12.2%No significant difference yetp = 0.593
Totals by arm
| Arm | Shown the page | Users | Sessions | Product views | Add to cart | Orders | Revenue | Revenue / session |
|---|---|---|---|---|---|---|---|---|
v7: statement hero Control · home_v8_control | 1,365 | 2,101 | 4,427 | 1,285 (29.0%) | 207 (4.7%) | 40 (0.9%) | £5,460 | £1 |
v8: image carousel Variant · home_v8_v8 | 1,372 | 2,156 | 4,755 | 1,255 (26.4%) | 188 (4.0%) | 49 (1.0%) | £8,610 | £2 |
Product views, add to cart and orders are sessions containing the event, as a share of all sessions by visitors in the arm. “Shown the page” counts visitors who saw their homepage arm; a returning visitor keeps their arm for 30 days, so later visits that skip the homepage still count as users.
Cumulative rate by arm
Share of all sessions to date that reached the step. Settles as the sample grows.
v7: statement herov8: image carousel
How to read this
- Significance is a two-proportion z-test on the session rate; it is only shown once both arms have at least 25 of the event. Before then the uplift is noise.
- A difference is worth acting on when it is significant on orders or revenue per session, not on product views alone.
- Only the bare homepage URL is in the test. Visits that land on the homepage with a query string (ad clicks carrying gclid or utm parameters) are served by WordPress and are not assigned.
- On 5 October the test ran for about an hour on a first build whose variant arm returned errors; it was paused, rebuilt and restarted at about 13:25 UTC. Day-one variant figures include that window.
- Add to cart is under-tagged on this site, so read it alongside product views and orders rather than on its own.
- Metrics are attributed by GA4 user property, so a visitor's later sessions count towards the arm they were assigned on the homepage.
Data from GA4 property 307789325 via the daily snapshot Worker. Since 5 Oct 2026.