All brands — brand report
Last 28 days · 15 Oct 2026 – 11 Nov 2026 · GA4 itemBrand cut
Brand pages
Last 28 days · traffic to the brand landing page and the /brand/ and /brands/ archives
| Page | Views | Landings | vs prior 28d | Orders | Conversion | Revenue |
|---|---|---|---|---|---|---|
Brand landing page /brand-landing/{brand}/ | 9,084 | 5,000 | +1,966 | 5 | 0.10% | £711 |
Brand archive /brand/{brand}/ | 3,236 | 1,799 | +733 | 1 | 0.06% | £123 |
Brands archive /brands/{brand}/ | 1,686 | 1,401 | -854 | 0 | 0.00% | £0 |
Views are page views including sub-pages (e.g. /brand/hpi/blackzon/ counts towards HPI). Landings are sessions that started on the page; orders and revenue are those sessions' purchases. These are separate from the product funnel above, which counts sessions that engaged with a branded product.
Which products feature most
Last 90 days · ranked by product-page views · top 100
Reading the funnel: RCUK's add_to_cart event under-reports (a tagging gap), so Carts looks artificially low — use Checkout as the reliable mid-funnel signal. View→Order is orders ÷ views; products with 100+ views but a rate under half the brand median are flagged red as merchandising candidates.
Revenue is GA4 itemRevenue (ex-VAT, attributed at purchase) and won't tie out exactly to WooCommerce (timing, refunds, multi-currency display).