Funnel

Last 90 days · 14 Aug 2026 – 11 Nov 2026

About this dashboard

Portfolio demo

A live GA4 funnel dashboard plugged into a real ~20,000-SKU UK e-commerce store. A Cloudflare Worker pulls per-step session counts from GA4 each morning at 04:00 UTC and writes them to D1. The public pages never call Google APIs — they read the snapshot.

Built as a portfolio piece for conversion-works — Next.js 15 on Cloudflare Pages via OpenNext, D1 for storage, scheduled Worker for ingestion. The data is live and the funnel is the one we use to run the store.

Sessions

196.9k

Orders

420

Overall conversion rate

0.2%

Order ÷ session

Session

Step 1

196,920

Search results

Step 2

3,563

vs prev step: 1.8%

Product page

Step 3

80,372

vs prev step: 2255.7%

Cart

Step 4

9,261

vs prev step: 11.5%

Checkout

Step 5

1,584

vs prev step: 17.1%

Order

Step 6

420

vs prev step: 26.5%

How to read this

Each step counts the number of sessions in the window that contained the given GA4 event at least once. Steps are independent — a session can reach Product pagewithout ever hitting Search results, so adjacent drop-off is informational rather than a strict subset.

The bar colour reflects the step-to-step pass-through rate: green ≥ 50%, amber 20–50%, red < 20%.